Develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.
Product Manager Job Duties:
Determines customers' needs and desires by specifying the research needed to obtain market information.
Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
Provides source data for product line communications by defining product marketing communication objectives.
Obtains product market share by working with sales director to develop product sales strategies.
Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
Completes operational requirements by scheduling and assigning employees; following up on work results.
Maintains product management staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
Contributes to team effort by accomplishing related results as needed.